On November 27, UBE sponsored the “Itokichi” omusubi (rice ball) sales event held at the UBE main building. This event was an effort to deliver omusubi made by students of the Department of Economics, Faculty of Economics, Yamaguchi University, to local businesses, providing a warm opportunity for direct interaction between students and businesses. On the day of the event, the main building during the lunch break was filled with the bustle of a small marché, and the energetic calls of the students and the smiling faces of the visitors made it a moment filled with joy.
| Purpose of Initiative (Objective) | The purpose of this activity was to deepen mutual understanding between students and local companies through food. For the students, it was an opportunity to learn about planning, preparation, sales, and customer service in a practical manner. For the companies, it was a chance to connect with local universities and future leaders of the community. |
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| Number of Employees Involved | 10 |
| Outcomes (Number of Beneficiaries, Effectiveness, Comments from Participants, etc.) | Number of Beneficiaries: 15 Effectiveness: Through the sales of omusubi, natural interaction between students, employees, and visitors was created, providing students with practical learning and a sense of accomplishment, while the companies were able to provide opportunities to experience the connection with the local community and the younger generation. In addition, the event spread liveliness and smiles in the in-house space during lunch break, leading to the creation of a warm relationship linking the local community, university, and company. |
