UBE Launches Third U-BE-INFINITY Brand Product

2025/09/24 News Release

UBE Corporation (President: Yuki Nishida; Head Office: Minato-ku, Tokyo; hereinafter, "UBE") announced today that it has certified polybutadiene produced using the ISCC mass balance approach, manufactured and sold by UBE Elastomer Co. Ltd. (President: Hisaaki Yokoo; Head Office: Minato-ku, Tokyo; hereinafter, "UBE Elastomer"), a UBE Group company, under the environmental product brand U-BE-INFINITY.
The U-BE-INFINITY brand is given to products under development, products developed by the UBE Group that demonstrate particularly outstanding positive environmental impacts, thereby enhancing the added value of the relevant products under development, products. UBE seeks to help solve global environmental issues with U-BE-INFINITY brand products.

About the newly certified product

ISCC PLUS Certified Polybutadiene Using the ISCC Mass Balance Approach

This polybutadiene product is linked to ISCC-certified Bio-circular or Circular raw material based on the ISCC mass balance approach. All of polybutadiene products (UBEPOL BR®, UBEPOL VCR®) produced at UBE Elastomer's Chiba factory are available as the ISCC-certified products that comply with the latest ISCC PLUS requirements and contribute to reducing environmental impact. This product has the same quality and properties as conventional one, and is therefore interchangeable. While maintaining the wear resistance, energy loss properties, durability, and processability that conventional product has delivered across various applications -- including automotive tires, polystyrene modifiers, industrial rubber products, shoe soles, and golf balls -- it contributes to addressing global environmental issues.

The UBE Group is focusing its efforts on three of today's major environmental challenges: climate change (carbon neutrality), circular economy, and nature positivity. The Group is promoting the development and practical application of environmentally friendly products and technologies. By providing these solutions to more customers, the Group aims to contribute to solving global environmental issues and fulfill its 2030 vision: "A specialty chemicals company that contributes to the global environment, human health, and an enriched future society."

Reference

About the environmentally friendly product brand U-BE-INFINITY

U-BE-INFINITY Blooming a sustainable future

Special website for the environmentally friendly product brand U-BE-INFINITY: https://www.ube.com/ube/en/sustainability/environment/u-be-infinity/
Special website QR code

The brand concept of U-BE-INFINITY was formulated in a series of discussions held by the up-and-coming generation of younger UBE Group employees working in and outside Japan. The brand name reflects UBE's aspiration to attain infinite (INFINITY) social development together with its stakeholders.

Also, the multi-colored logo expresses UBE's determination to continuously change and adapt, never settling for the status quo, in order to help solve global environmental issues. UBE's founding principles are "coexistence and mutual prosperity" and "from finite mining to infinite industry," and the company remains committed to continuously developing innovative products and technologies to help resolve global environmental issues. In so doing, UBE aims to help build a truly infinite, sustainable future for all stakeholders.

The company's name, U-BE-INFINITY, as well as its logo, the corporate logo, and the tagline logo, are trademarks or registered trademarks of UBE Corporation in Japan and other countries.

Contact

Public Relations Group, Corporate Communication Department, UBE Corporation
Tel: +81-3-5419-6110; E-mail: contact_pr@ube.com